The Value of Ecotourism

Lesson plan with video, grades 6–8



What’s a rancher to do: keep land for cattle and ecotourism, or sell it to agribusiness? In this lesson, students role-play as cattle ranchers. They explore traditional culture and predicted economic outcomes to determine if they will sell or keep their land. They learn how raising cattle, combined with ecotourism, can be an alternative economic model to the boom and bust of selling land to the highest bidder.


Lesson Plan


ecotourism, grassland, community-based conservation

Published November 2013, updated July 2016